Crafting a good social media profile for your business
If you are looking to create a business with the help of social media, you need to be very careful with how you are going to make your profile. Especially, for the businesses that only have presentation on social accounts, it becomes very tough to find success if your profile is not doing very good. There are various elements that combine together to make sure that you get a great business profile. Here, we will talk about some necessary stuff and how you can make your company’s account stand out.
4 Major things to do for Business profile
Display picture, or DP, is the first thing that many people see. It is present on almost every social account that you are going to operate. Therefore, you need to be very careful with what you are going to post. If it is individual, coming up with a good business picture that depicts what you do can be a great choice. Even adding an image in professional outfit can be a good choice. However, mostly, the companies around the globe use their logo and branding marks as it helps in making your business unique and you will stand out from the crowd.
Cover is another thing that you will find on various social media platforms. For instance, you will have the option of adding a cover on facebook as well as on twitter. So, how you can use the cover space?
There are different ways in which you can use it. Firstly, you can use the banner to give an insight to what you do. You can present a picture of your workspace or your restaurant or your printing express in order to build some credibility. Apart from that, people also use the space to show headlines and important announcements such as special offers, discounts, product launch, etc.
Bio is where people will head out in order to find about the business. It is much like an ‘about us’ for you where you can give detailed information about the company and what you do. You can start with giving a one liner about your business at the top and then you can go in detail about what you can do for them. Here, it is better that if you stick to the information about company. However, adding some detail about the pioneers and the main goal of company can get your more Instagram followers, what you look to achieve and what makes you stand out from the crowd, will matter a lot.
Next we have the environment and whenever you go to visit any profile you will see that their posts are somehow linked to one another. They actually have one thing in common and that is the core, it is what the business is about. For instance, if you go to a shoe shop account, you will find out that they have posts about their products. And the ones that do not show their product somehow depicts a quality or information about shoe too. So, build up the pitch with the help of your posts.
Miriam Colon is a Microsoft certified web hosting technician. She love to write about technology related blogs. She have done her MCA from Harvard.